Behind The Name: What does Giftast Mean?

One of the questions I’m asked most is, what does Giftast mean

I thought I’d take the opportunity to not only answer this fully, but also tell you a bit about how the company was founded.

Giftast means “marry” in Icelandic.

I started the company in 2017, after designing my own wedding stationery, and taking our honeymoon in Iceland. Several of our wedding stationery collections started life as paintings made on the back of postcards, created as we wound our way around the Route 1 Ring Road.

behind the scenes creating a wedding stationery range

It was such a wonderful country, and one I completely fell in love with. I’m not the best traveller, but Iceland was different. It was familiar and alien all at once. Parts were like the Yorkshire moors, parts felt like the Alps, parts felt like Mars! 

Because it was such a special place and time for us, it seemed most appropriate to nod to it when I decided to found my business. Giftast felt right, and seemed to really represent what I wanted to do with the business.

Hints of Mordor…

Why start a business?

After completing a degree in Illustration in 2009, I began a career combining event management, and managing the work lives and diaries of several extremely disorganised corporate leaders. 

My experience of running high-pressure events and diffusing stressful situations, combined with a love of creating beautiful, bespoke artwork led to the founding of Giftast.

It would have been lovely to go straight into a creative job, but the corporate work taught me about how business works. It also taught me new skills, such as event management, diary organisation and working in high pressure situations. This experience was invaluable when planning my own wedding, and I love to share this knowledge with couples planning their big day.

Having worked in the corporate environment for close to a decade, I provide a high-quality and trusted service to help couples and events coordinators.

Together we can take your events to the next level with bespoke finishing touches, designed to help take the stress out of wedding and event planning.

So there you have it! My career in brief. The more I learn about the wedding industry, the more I want to help couples achieve a wedding that is completely personal to them. There is an enormous amount of tradition behind weddings, and that’s great, but isn’t for everyone. I felt very constrained by expectations when planning my wedding, and wasn’t aware of what other options were available.  

I wish I knew what was available when I was planning my wedding. If I had, would have done a lot of things differently. 

With this in mind, my focus with wedding stationery is to work with a couple using our bespoke design service to create something which really represents you. You can then use this personal branding throughout your wedding design.

If you’d like to arrange a free consultation over the phone or Skype to discuss your wedding stationery, and talk about how Giftast can help you realise what you really want out of your big day, just call 07949 910101 or email info@giftast.com.